We help unleash the full potential impact of dynamic food service
Sprung Collective is a new kind of Food & Drink consultancy. We deploy our collective of deep-knowledge specialists to re-energise our clients’ businesses. Each solution is as unique as each client we represent.
- We help unleash the full potential impact of a dynamic food service on your organisation
- Post pandemic, our world has changed. And change has accelerated dramatically. Now is the moment to reshape and build better.
- Dynamic food service can play a critical role in making your organisation thrive; dramatically improving the customer & employee experience.
- It can be the secret ingredient that brings people together. To excite, create tangible value and make a long-term sustainable difference.
- We help leadership teams create transformative change. We apply creativity and deep specialist experience. We drive big ideas backed by insight & experience.
- We help you & your teams make brave, bold decisions to improve your organisation through exciting food, drink & service.
- We create positive disruption with a roadmap of targeted interventions to transform your foodservice proposition and ensure you stay relevant and high-performing.
- We run a structured collaborative process with your leadership team to align needs & business objectives with customer insight.
- We create a plan to re-energise your organisation, by unlocking the maximum potential of your food, drink and service
- We assemble and deploy deep specialists from the Sprung Collective – leading experts in hospitality, culinary arts, futurology, branding, marketing & communications alongside our sister Company EP
- Each appointment is as unique as each solution
- Following the passing of our much-loved founder and Managing Director, James Greetham, Sprung Collective now enters a new phase led by Co-Managing Directors Alex Kristall and Brian Riordan.
- Together, they bring renewed energy and vision, building on James’s legacy with continued focus on collaboration, culture, and creating extraordinary hospitality experiences for Sprung’s clients.
- With nearly 30 years’ experience across hospitality, operations, and workplace strategy, Alex has built her career on creating people-focused environments where culture and performance thrive. Most recently, Managing Director for The Good Eating Company UK & Ireland, she has led large teams and high-profile projects that bring energy and purpose into the workplace.
- From partnering with global names such as Google, Sky and GSK, to shaping experiences for the House of Commons, Primark and Marks & Spencer, Alex’s breadth of experience means she understands how to balance commercial goals with creating workplaces that truly inspire. Her collaborative, hands-on style ensures bold ideas are always translated into practical, people-first solutions.
- Family is at the heart of Alex’s world, and she treasures the everyday moments with her daughter. She values connection - often over good food and conversation - and when she needs time to reset, you’ll find her horse riding, a lifelong passion that gives her clarity and space to recharge.
- Brian brings a unique set of skills in the consultancy arena and draws on his 30 years of operational hospitality experience as an industry director, consultant and Business Service professional that ensures that the projects he manages are delivered with collaboration and creativity and are achievable for both his clients and vendors.
- Having held senior positions with food Industry leaders Compass, Aramark and Marriott Hotels.
- Brian has managed multiple projects in the UK, Europe, and the US whilst delivering true added value and industry collaboration with its leaders to meet his client’s objectives.
- Sprung Collective works in partnership with its sister company EP, who are one of the industry’s leading organisations for knowledge share, collaboration and expert insight.
- The EP team publish fact-based articles, organises events to bring industry leaders together and runs many initiatives, all designed to share knowledge and to challenge, question and promote new and progressive ideas and assist in futurology of the Food and Drink arena.
- They also work with a number of companies on strategy and business planning
- EP play a central role in assisting our clients in fact-based decisions regarding the future of food and drink. EP offers a unique perspective, will ask new questions and offer bespoke insights to support you.