We help unleash the full potential impact of dynamic food service

Sprung Collective is a new kind of Food & Drink consultancy. We deploy our collective of deep-knowledge specialists to re-energise our clients’ businesses. Each solution is as unique as each client we represent.

  • We help unleash the full potential impact of a dynamic food service on your organisation
  • Post pandemic, our world has changed. And change has accelerated dramatically. Now is the moment to reshape and build better.
  • Dynamic food service can play a critical role in making your organisation thrive; dramatically improving the customer & employee experience.
  • It can be the secret ingredient that brings people together. To excite, create tangible value and make a long-term sustainable difference.
  • We help leadership teams create transformative change. We apply creativity and deep specialist experience. We drive big ideas backed by insight & experience.
  • We help you & your teams make brave, bold decisions to improve your organisation through exciting food, drink & service.
  • We create positive disruption with a roadmap of targeted interventions to transform your foodservice proposition and ensure you stay relevant and high-performing.
  • We run a structured collaborative process with your leadership team to align needs & business objectives with customer insight.
  • We create a plan to re-energise your organisation, by unlocking the maximum potential of your food, drink and service
  • We assemble and deploy deep specialists from the Sprung Collective – leading experts in hospitality, culinary arts, futurology, branding, marketing & communications alongside our sister Company EP
  • Each appointment is as unique as each solution

  • With more than two decades experience within senior roles in the Food and Drink industry
  • James created Sprung Collective to support businesses looking for a truly bespoke solution to help them unlock innovation, new directions and discover the real potential Food and Drink can have on growth.
  • From leading multinational FTSE organisations to small start-ups, James’s breadth of experience combined with his common-sense approach is a compelling combination, and we like to think a winning formula
  • James has food and hospitality in his veins; from growing up on a dairy farm in Yorkshire, his love for the industry from the grassroots was formed.
  • Living and working in London James keeps connected to the fast pace of this industry to both inform and understand the strategic direction for clients to stay at the forefront.

  • Paula is never happier than when using her expertise in operational, commercial and customer experience development to help hospitality and retail businesses succeed.
  • Paula is a proven, experienced operator and consultant. Her most recent assignment was with Booths Supermarket on a fast-paced and collaborative project, leading a cross-functional team through the redevelopment of their café concept from research to ideation to implementation and a successful launch.
  • Paula’s industry background includes roles such as Food and Beverage Director of Bicester Village: Retail Director and MD at Bettys of Harrogate.
  • Paula spent many years leading and setting the training strategy for the Iconic Bettys Tearooms.

  • Brian brings a unique set of skills in the consultancy arena and draws on his 30 years of operational hospitality experience as an industry director, consultant and Business Service professional that ensures that the projects he manages are delivered with collaboration and creativity and are achievable for both his clients and vendors.
  • Having held senior positions with food Industry leaders Compass, Aramark and Marriott Hotels.
  • Brian has managed multiple projects in the UK, Europe, and the US whilst delivering true added value and industry collaboration with its leaders to meet his client’s objectives.

  • Sprung Collective works in partnership with its sister company EP, who are one of the industry’s leading organisations for knowledge share, collaboration and expert insight.
  • The EP team publish fact-based articles, organises events to bring industry leaders together and runs many initiatives, all designed to share knowledge and to challenge, question and promote new and progressive ideas and assist in futurology of the Food and Drink arena.
  • They also work with a number of companies on strategy and business planning
  • EP play a central role in assisting our clients in fact-based decisions regarding the future of food and drink. EP offers a unique perspective, will ask new questions and offer bespoke insights to support you.

"If more of us valued food and cheer and song above hoarded gold, it would be a merrier world"

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